The fried chicken restaurant Los Pollos Hermanos is one of the most famous fictional eateries out there, and now it’s expanding to a new place: virtual reality.
The restaurant made famous on Breaking Bad and its spinoff Better Call Saul will become a virtual store through Uber Eats beginning October 24, according to The Hollywood Reporter.
Sony Pictures, the makers of Breaking Bad, have announced a partnership with the “enlightened kitchen” creator Family Style Inc. to create a virtual version of Los Pollos Hermanos that will live inside Uber Eats as part of a three-year deal beginning this week.
The in-app restaurant is modeled after the one on the show run by Gustavo Fring (Giancarlo Esposito). Its menu will include Pollos tenders, Fring Fries, and the ABQ Hot Chicken Sandwich. This sandwich comes with a slathering of “Slaw Goodman.”
Los Pollos Hermanos from Uber Eats will only be available in Los Angeles at the start, though it will expand to San Francisco, Oakland, San Diego, Las Vegas, and Chicago later. Once a week each month for six months, Uber Eats will offer free delivery.
There is no real world physical Los Pollos Hermanos location, only a virtual one.
Breaking Bad creator Vince Gilligan said he’s been thinking for a long time about how to bring Los Pollos Hermanos to life. “Little did I realize this could be accomplished without building an actual brick-and-mortar restaurant. Yay, technology! Smart phones actually are good for something!” he said.
Gilligan added that he is pleased that the cooks got the menu right. “Their chicken sandwich is big and crispy on the outside, tender and juicy on the inside, and it rests on one of the better brioche buns I’ve come across,” he said in a statement.
This isn’t the first time Los Pollos Hermanos the restaurant has crossed over into real life. In 2017, to promote the new season of Better Call Saul, pop-up locations of the restaurant came to New York City and Sydney, Australia with free chicken on offer for anyone who came by. Esposito himself even stopped by to meet with fans.
Los Pollos Hermanos is Spanish for “The Chicken Brothers.”
The launch of the Los Pollos Hermanos virtual store in Uber Eats comes not long after the launch of Netflix’s popular Breaking Bad movie, El Camino. Millions of people watched over its first weekend, making it a huge hit.