FOOD

Starbucks launches black, vegan ‘Phantom Frappuccino’ in Europe

  • Starbucks is launching a new “Phantom Frappuccino” across Europe for Halloween.
  • It’s a chilled, blended drink made from coconut milk, mango and pineapple essence, Starbucks crème Frappuccino syrup, and what the brand calls “ghoulish lime slime.”
  • The vegan beverage includes ingredients popular amongst the health-conscious, such as spirulina and charcoal.
  • However, a mini-sized version of the frappuccino contains more than an American woman’s recommended daily intake of sugar.
  • Visit Insider’s homepage for more stories.

As the creator of the OG Pumpkin Spiced Latte, Starbucks has dominated the seasonal beverage business every autumn for years.

However, this doesn’t stop the coffee behemoth from launching new drinks — and the latest creation may divide fans.

Starbucks is launching a “Phantom Frappuccino” for Halloween: It’s vegan, it’s fruity, and it’s entirely black.

The new concoction is a chilled, blended drink with peculiarly summery flavors — it’s made from coconut milk, mango and pineapple essence, Starbucks crème Frappuccino syrup, and what the brand calls “ghoulish lime slime.”

The frappuccino comes with an optional topping of dark coconut whipped cream, made from coconut milk and black charcoal powder, and the lime drizzle is made of spirulina extract, charcoal powder, and lime and lemon juice.

“It is dark on the outside and tastes like a light and fruity extravaganza on the inside,” a press release sent to Insider reads.

The Phantom Frappuccino will be available from October 26 for five days across Europe, with prices starting at £2.70 ($3.50).

The use of trendy ingredients such as spirulina and charcoal, not to mention the fact that the drink is vegan, suggests that the company may be attempting to reach a more health-conscious demographic and tap into the current vogue for all things wellness. 

“Starbucks has always been committed to offering customers products that meet their diverse needs and taste preferences,” a Starbucks spokesperson told Insider.

“As more people choose a dairy-free diet, we are making sure customers don’t have to miss out on new product launches by widening our range of vegan friendly options.”

Read more: We tried Pumpkin Spice Lattes from 4 major chains, and 7-Eleven was the clear winner

However, those watching their diet might want to bear in mind the drink’s nutritional info before slurping up the jet-black beverage: The miniature version of the Phantom Frappuccino is 193 calories and contains 33g of sugar.

To put this into perspective, current guidelines from the American Heart Association recommend men consume no more than 36g of added sugar, and women no more than 25g per day.

That means one mini Phantom Frappuccino would be over an American woman’s recommended daily sugar consumption.

However, that’s not to say consuming one of the drinks occasionally is going to have any major health consequences, and Starbucks highlights that there are ways to make the frappuccino healthier.

“At Starbucks, we remain committed to offering lighter options across our menu and all our drinks, including the Phantom Frappuccino, can be customized by asking for the dark coconut whipped cream not to be added to this product, for no drizzle topping or by enjoying our smallest size, Mini,” a spokesperson said.

“To help make it easier for customers to make informed choices in store, nutritional information is available on our menu boards, website and mobile app.”

Read more:

We asked more than 3,000 people about which fast-food chains have the best coffee, and Starbucks beat everyone by a mile

Starbucks launches a new happy-hour promotion on Thursday — and baristas are already freaking out online

Starbucks is cutting complicated drinks that baristas hate, and analysts are celebrating


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