Logan Paul hopes a win over KSI in their rematch next month can propel him towards emulating Conor McGregor as one of the biggest names in combat sports.
McGregor shot to fame when he won the UFC featherweight championship by defeating Jose Aldo via knockout in just 13 seconds in 2015.
It was the fastest ever victory for a UFC title fight, and spurred McGregor on to superstardom as he also won the lightweight championship and went on to become the biggest pay-per-view draw in MMA history.
And Paul hopes victory over KSI can do for him what that 13-second knockout did for McGregor.
Paul said: “There’s so much on the line between me and KSI. There is so much on the line. Egos, subscribers, the crown of ‘The YouTube King’.
“The last match was a draw. If the W is secured in a monumental way, something similar to when Conor McGregor knocked out Jose Aldo – if something like that happens, it is going to be long-lasting form of stardom.”
Paul, who has previously said he will move into MMA after fighting KSI, said he wants to be taken seriously as a fighter rather than branded a YouTuber.
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“There is a stigma that comes along with being an internet star – a YouTuber, an influencer,” he said.
“The narrative of the first fight was that there’s these two YouTubers boxing and now it’s two YouTubers slash professional boxers fighting.
“But I think that boxing helps get rid of that stigma. People look at you in a different way when you get inside these ropes and put it all on the line.”