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‘Elf on the Shelf’ alternatives? ‘Reindeer in Here’ don’t hide

Elf on the Shelf or Reindeer in Here? We outline the details on each so you can decide which is the best fit for your family holiday tradition.

Thanks to “Elf on the Shelf” and “Reindeer in Here,” families have more options than ever when it comes to starting a new holiday tradition.

But which is the best fit for you?

To help you decide, we laid out the details for your side-by-side comparison. But first, a little background:

Elf on the Shelf is the established option. Since it debuted in 2005, more than 13 million have been sold, according to the company’s website. The company refers to sales as “elf adoptions.”

It was created by twin sisters Chanda Bell and Christa Pitts and their mother, Carol Aebersold, and was based on their own family tradition of putting an elf around their house during the holidays.

Reindeer in Here is the newcomer, but is rapidly growing in popularity.  

Billed as a low-maintenance, less-stern tradition, it sold out when it debuted in 2017. It received awards by a slew of parenting organizations, including Mom’s Choice Awards, National Parenting Product Awards and The Toy Insider.


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